Promote your program
Your program exists, but nobody knows it yet. Everything hinges on one very simple object: the QR code sitting on your counter. It is the only way in, and how visible it is decides how many people sign up.
Saint-Louis Coffee
Scan for your loyalty card
The 10th coffee free
Display your QR code at the counter
Every program has its own QR code, available from its page in the app. Print it, or show it on a screen if you have one.
- At eye level, near the till, where the customer is already waiting.
- With the reward written on it. A bare QR code intrigues nobody; "The 10th coffee free" gives a reason to scan.
- Large enough, at least postcard size, so a phone reads it first time.
Your catalogue page, if you run several programs
Aster also gives you a public page listing all your active programs. Useful if you offer both a stamp card and a pass: the customer picks the one that interests them.
It is also the address to put in your Instagram bio, on your Facebook page or in your email signature, since it stays valid even when you change programs.
The QR code is not enough. Someone has to mention it.
The businesses that fill their program are the ones whose staff say it out loud. A silent sign performs very poorly.
One sentence at the till
"Do you want your loyalty card? It is a code to scan, ten seconds, nothing to install." That single line changes the sign-up rate more than anything else.
Reassure about installing
The customer's first objection is always the same: they assume they will have to download an app. Say up front that they will not, and the hesitation disappears.
Sign the first ones up yourself
For your first customers, walk them through it. You will immediately see whether your sign is readable and whether the code scans from where it sits.
What can go wrong
Three causes, in order of frequency: the code is too small, it sits too low or too far away, or there is glare across it. Print it larger, on matte paper, and put it where the customer is already holding their phone.
The customer scanned a code belonging to a program you have since deactivated or deleted. Remove the old sign and replace it with the code of the active program.
The form only asks for a first name and a number, so abandonment nearly always comes from doubt. One sentence from you at the counter is enough to remove it.